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Creme of Nature Creates the First 100% Plant-Derived* Straightening Creme with Active Natural Oils

Posted: Friday January 10, 2014 • Category: Uncategorized

Infused with natural avocado, coconut and olive oil, this breakthrough formula provides a new, healthier way to relax your hair and provides 90% less breakage than traditional relaxers**

JACKSONVILLE, Fla. (December 17, 2013) — Leading hair care manufacturer Creme of Nature will launch Straight from Eden, a brand new relaxer system that utilizes a straightening creme that is 100% derived* from plants to make chemical straightening gentler on hair for better management with less dryness, damage and hair breakage. The product will be in stores January 2014.

Unlike traditional relaxers, Straight from Eden utilizes two activators - one liquid and the other a creme booster - that play a critical role in performance. Once combined, the pH rises to effectively straighten the hair with a less damaging effect. "We have clinically proven that natural oils in the relaxer creme are alive and present at the point of activation," said Shawn Tollerson, Colomer Beauty Brands Vice President of Marketing. "This is the moment when the true benefits of coconut, avocado and olive oils penetrate the cuticle of the hair shaft for maximum benefit."

Straight from Eden's proprietary formula does not contain the drying and synthetic ingredients typically found in traditional relaxers. There is no lye, petrolatums, propylene glycol, formaldehyde, sulfates, parabens, mineral oil or alcohol†. It uses the power of coconut to restore strength and protect hair from damage, avocado to fortify hair and promote overall hair healthiness, and olive oil to hydrate the strands and infuse necessary moisture.

"Consumers who relax their hair love their styles and the manageability it provides, but they have been searching for a healthier, less damaging option," said Tollerson. "After four years of research and development, we found a way to provide consumers with the straightening performance they demand, while also allowing the natural oils to penetrate the hair during the relaxer process. This is unprecedented."

Straight from Eden, comes in two universally appealing formulations: Hair Type A for fine, wavy, delicate hair looking to reduce frizz and improve manageability and Hair Type B for normal to thick hair. Both plant-derived hair care systems contain 100% plant-derived* straightening creme, two activators, hydrating neutralizing shampoo, conditioning treatment, and repairing oil.

Straight from Eden will retail for $7.99 - $10.99 in January 2014 at mass market stores and fine beauty supply stores nationwide. For more information, please visit: www.StraightFromEden.com.

* un-activated straightening creme/some ingredients chemically modified
** Creme of Nature Straight from Eden Relaxer System reduces breakage vs. traditional no-lye relaxer and neutralizing shampoo.
† un-activated straightening creme formulated

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Creme of Nature Launches the First Exotic Shine Hair Color System with Argan Oil from Morocco and Strengthening Micro-Sphere Technology

Posted: Wednesday July 11, 2012 • Category: Uncategorized

Creme of Nature® has relaunched its hair color line making it the first to include the enriching, shine-enhancing effects of Argan Oil from Morroco and strengthening Micro-Sphere technology. The Creme of Nature Exotic Shine™ Color with Argan Oil from Morocco delivers double the Argan Oil Treatments for Exotic Shine™. The system includes both the Creme of Nature Argan Oil Intensive Conditioning Treatment which softens and seals in moisture, and the popular Creme of Nature Argan Oil Treatment that locks in shine for radiant color and silky hair.

Strengthening Micro-Sphere technology contains small conditioning molecules that penetrate the hair shaft during the coloring process and deposit moisturizers to prevent damage, dryness and breakage. The newly improved color line also provides rich long-lasting color with up to 100% gray coverage and is bringing back its six most popular shades: Intense Black, Soft Black, Bronze Copper, Red Copper, Intensive Red, and Ginger Blonde; and adding 4 new shades: Medium Warm Brown, Light Carmel Brown, Honey Blonde, and Light Golden Blonde. 

“We studied hair color trends along with consumer feedback, and learned that women want luminous, long-lasting color that delivers beautiful results while also keeping the hair healthy and strong,” said Teneya Gholston, Marketing Manager for Creme of Nature. “Our new Exotic Shine Color with Argan Oil from Morocco will give consumers what they want− rich long-lasting vibrant color that strengthens, conditions, and adds Exotic Shine™.”

Each hair color system comes with a creme color hair developer, permanent creme gel hair color, Argan Oil Intensive Conditioning Treatment packet, Argan Oil Treatment ampoule, instruction sheet and gloves.

The line is available at beauty supply stores and mass retailers nationwide for $5.99. Visit www.cremeofnature.com for more details. Creme of Nature is also on Facebook and Twitter.

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Creme of Nature Expands its Argan Oil from Morocco Line with Perfect Edges Hair Gel for Perfect Hold, Strength and Shining Moments

Posted: Monday March 19, 2012 • Category: Uncategorized

Women looking to tame the edges of their relaxed or natural hair, achieve that perfectly-polished ponytail or create that attention-getting, high-impact pixie style need look no further: Creme of Nature®, a longstanding, leading ethnic hair care brand, is launching Perfect Edges™ with Argan Oil from Morocco, an Exotic Shine-infusing, edge control hair gel that also strengthens hair. The nutrient-rich styling product -- the company’s latest addition to the Argan Oil line -- works for all hair types, whether relaxed or natural, and infuses hydration and Exotic Shine without leaving sticky residue. Perfect Edges, which retails for $4.99, and arrives at mass retailers and in beauty supply stores this spring.

 
“Perfect Edges was developed for women who are looking to achieve their very own shining moments by creating today’s sleek, eye-catching sculpted styles,” said Teneya Gholston, marketing manager at Creme of Nature. “Whether she wants to achieve a dramatic up-do for a night out or rock a sleek ponytail for a carefree getaway, it’s the perfect accessory for those special times when she wants to effortlessly turn heads.”
 
Infused with the healing and moisturizing properties of shine-intense Argan Oil from Morocco, the smoothing hair gel gives edges a non-flaking hold while strengthening hair. Argan Oil from Morocco, also known as “liquid gold”, is a precious and rare oil that provides radiance, nourishment and intense hydration to the hair. Previously, Argan Oil was only accessible to  professional stylists and at a premium price, but Creme of Nature is one of the first brands to make the benefits available to consumers at an affordable retail price point.
 
Creme of Nature Perfect Edges with Argan Oil from Morocco is the newest offering in the Creme of Nature Argan Oil line, which features a complete line of hair care and styling products including the Essence award-winning Gloss & Shine Polisher, the Ebony award-winning Strength & Shine Leave-In Conditioner, the sulfate-free Moisture & Shine Shampoo and the nutrient rich Argan Oil Treatment. The complete line includes products that give Exotic Shine, nourishment and protection.
 
“For women who are looking for a great way to maintain their modern styles between salon visits, Perfect Edges provides a triple advantage,” said Mandrill Hardge, Atlanta-based professional stylist. “Edges are the most delicate part of the hair strand due to the rigors of styling, and it’s an added bonus to know that you’re getting styling, strengthening power and incredible shine with Argan Oil from Morocco -- all in one jar.”
 
For more than three decades, Creme of Nature has offered a variety of great products to help women achieve and maintain gorgeous, healthy hair. For more information about Creme of Nature, please visit www.cremeofnature.com, or follow the brand on Twitter (@cremeofnature), Facebook (facebook.com/cremeofnature) or via the blog (cremeofnature.typepad.com/blog/).
 
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