- HAIR CAREMaintain beautiful healthy hair with Exotic Shine™ using our full range of hair care products that nourish and rejuvenate all hair types.LEARN MORE
- STYLINGShine Different, with a look you love, using our amazing styling products designed to deliver hold, hydration and Exotic Shine™.LEARN MORE
- PERFECT EDGES™ LINEAchieve the sleekness and the hold and shine you love with our amazing Perfect Edges™ line.LEARN MORE
- SHINENever have a dull hair day with our great shine-enhancing products, formulated to deliver long-lasting Exotic Shine™ and protection.LEARN MORE
- PLEX SYSTEMThe NEW PLEX Breakage Defense System is formulated with strength building active ingredients proven to protect hair from the inside out for a noticeable difference you can see and feel after just 1 use*.LEARN MORE*when used as a system (pre‑treatment, shampoo & conditioner)
- PLEX RELAXERIntroducing the first relaxer with Strengthening PLEX Technology, the ultimate protection against damage and breakage.LEARN MORE
- RELAXERSOur Argan Oil Relaxers provide advanced straightening performance and Exotic Shine™ to relaxed hair, leaving it hydrated, silky-straight and radiantly healthy.LEARN MORE
- HAIR COLORIntroducing the 1st Hair Color with Argan Oil and Strengthening Micro-Spheres. This exciting NEW hair color strengthens, conditions and adds Exotic Shine™ for rich, long-lasting color.LEARN MORE
Destination Exotic Shine™
Featured Product: Argan
- Our Perfect Edges™ Hair Gel infused with Argan Oil now has a stronger hold designed to control and hold down edges, moisturize, and give exotic shine to the hair. Achieve a perfect 24 hour extra hold with the sleekness and shine you love!