Real Science with Proven Performance

A healthier way to

STRAIGHTER, STRONGER, MORE BEAUTIFUL HAIR

100% naturally-derived relaxer creme with more than 7x the natural oils vs. a traditional relaxer creme***

THE SCIENCE

Advanced Oil-Infused Relaxer

For more than 4 years, our scientists searched for a way to offer you a healthier way to achieve straighter, stronger & more beautiful relaxed hair. We took the goodness of nature & paired it with advanced scientific technology to create the world’s 1st 100% naturally-derived relaxer creme created from all natural naturally-derived Coconut, Avocado & Olive Oils. With more than 7x the natural Coconut, Avocado & Olive Oils versus a traditional relaxer creme***, Straight From Eden gives you healthy, radiant, & moisturized hair.

Expect More. NEVER Compromise!™

  • 100% NATURALLY-DERIVED

    Relaxer Creme

    First, we started with the straightening creme. Unlike traditional relaxers, the 100% naturally-derived relaxer creme is created from all natural Coconut, Avocado & Olive Oils.

  • Two-Part

    ACTIVATOR SYSTEM

    Next, there are two activators which both play a critical role in performance. One liquid & the other a creme booster.

    Once combined, the pH rises to effectively straighten your hair as well as leading relaxer systems, but now with a less damaging effect. When the pH is elevated, the natural oils in the relaxer creme are alive & present at the point of activation. This is the moment when the true benefits of Coconut, Avocado & Olive Oils penetrate the cuticle of the hair shaft for maximum benefit.

  • CLEANSE

    Color signal shampoo, infused with nourishing natural Coconut, Avocado & Olive Oil, is designed to fully remove relaxer creme from the hair. The formula features a pink color signal indicator that allows you to identify when all relaxer creme is completely removed.

    This sulfate-free shampoo restores a healthy pH balance to hair using natural oil-infused conditioners & moisturizers that leaves hair soft & silky.

  • NOURISH

    To maximize conditioning results, the system includes a nutrient packed Natural Oil-Infused Hydrating Conditioner & a Natural Oil-Infused Repairing Oil. These conditioning treatments strengthen, nourish & moisturize hair.

    Derived from Coconut, Avocado, & Olive Oils these treatments rejuvenate hair & naturally provide additional post-relaxer protection against damage & dehydration when relaxed hair needs it most.

The Power of

THREE NATURAL OILS

Creme of Nature’s Straight from Eden is made with Coconut, Avocado & Olive Oils for stronger, hydrated & healthier hair.