Destination Exotic Shine™

  • HAIR CARE
    Maintain beautiful healthy hair with Exotic Shine™ using our full range of hair care products that nourish and rejuvenate all hair types.
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  • STYLING
    Shine Different, with a look you love, using our amazing styling products designed to deliver hold, hydration and Exotic Shine™.
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  • PERFECT EDGES™ LINE
    Achieve the sleekness and the hold and shine you love with our amazing Perfect Edges™ line.
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  • SHINE
    Never have a dull hair day with our great shine-enhancing products, formulated to deliver long-lasting Exotic Shine™ and protection.
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  • PLEX SYSTEM
    The NEW PLEX Breakage Defense System is formulated with strength building active ingredients proven to protect hair from the inside out for a noticeable difference you can see and feel after just 1 use*.
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    *when used as a system (pre‑treatment, shampoo & conditioner)
  • PLEX RELAXER
    Introducing the first relaxer with Strengthening PLEX Technology, the ultimate protection against damage and breakage.
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  • RELAXERS
    Our Argan Oil Relaxers provide advanced straightening performance and Exotic Shine™ to relaxed hair, leaving it hydrated, silky-straight and radiantly healthy.
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  • HAIR COLOR
    Introducing the 1st Hair Color with Argan Oil and Strengthening Micro-Spheres. This exciting NEW hair color strengthens, conditions and adds Exotic Shine™ for rich, long-lasting color.
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