- HAIR CAREMaintain beautifully healthy hair with Exotic Shine™ using our full range of hair care products that nourish and rejuvenate all hair types.LEARN MORE
- STYLINGAchieve a look you love with our amazing styling products designed to deliver hold, hydration and Exotic Shine™.LEARN MORE
- SHINENever have a dull hair day with our great shine-enhancing products, formulated to deliver long-lasting Exotic Shine™ and protection.LEARN MORE
- RELAXERSOur Argan Oil Relaxers provide advanced straightening performance and Exotic Shine™ to relaxed hair, leaving it hydrated, silky-straight and radiantly healthy.LEARN MORE
- HAIR COLORIntroducing the 1st Hair Color with Argan Oil and Strengthening Micro-Spheres. This exciting NEW hair color strengthens, conditions and adds Exotic Shine™ for rich, long-lasting color.LEARN MORE
- PERFECT EDGES™ LINEAchieve the sleekness and the hold and shine you love with our amazing Perfect Edges™ line.LEARN MORE
Destination Exotic Shine™
Featured Product: Argan
- Perfect Edges™ hair gel is infused with Argan Oil. Controls and
holds down edges, while moisturizing and adding Exotic Shine™ to the hair.“ I have experimented with a few edge controls and this is the best thus far. The hold is awesome, it leaves my hair soft and isn't greasy. I love it! ”- Carmen, Atlanta
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Featured Natural Ingredient

Indigenous to Morocco, Argan Oil is a precious and rare oil that has supplied radiance and nourishment to hair for centuries. "Liquid gold" as it is lovingly referred to, Argan Oil is organically grown and rich in vitamin E and essential fatty acids that are good for hair and skin. It is also light-weight and said to have restorative and nourishing effects, making it one of the hottest ingredients introduced into the beauty industry.
Benefits of the Oil
- Exotic Shine™
- Light-Weight
- Instant Absorption
- Rapid Nourishment
- Revitalizes & Protects
- Intensive Hydration