Argan Oil from Morocco Exotic Shine Color with Argan Oil from Morocco 1.0 Intense Black

COLOR DEVELOPER: Aqua/Water/Eau, Hydrogen Peroxide, Cetyl Alcohol, Stearyl Alcohol, Oleic Acid, Phosphoric Acid, Sodium Cetearyl Sulfate, Sodium Lauryl Sulfate, Sodium Sulfate, Tetrasodium EDTA, Methylparaben. PERMANENT CREME GEL HAIR COLOR: Aqua/Water/Eau, Laureth-2, Propylene Glycol, Isostearic Acid, Glyceryl Stearate SE, Ethanolamine, p-Phenylenediamine, Resorcinol, Ammonium Hydroxide, Ammonium Lauryl Sulfate, Steartrimonium Chloride, Cocamidopropyl Betaine, Erythorbic Acid, Glycerin, Glyceryl Linoleate, Glyceryl Linolenate, Hamamelis Virginiana (Witch Hazel) Leaf Extract, Isopropyl Alcohol, Lecithin, Panthenol, Polyquaternium-10, Polyquaternium-28, Sorbitol, Stearyl Alcohol, Tetrasodium EDTA, Tocopheryl Acetate, Xanthan Gum, Parfum (Fragrance), Sodium Sulfite, 1-Naphthol, 2-Amino-4-Hydroxyethylaminoanisole Sulfate, Phenyl Methyl Pyrazolone, m-Aminophenol.

1.0 Intense Black

Our Strengthening Micro-Sphere Technology uses super strengthening conditioners and vitamins that penetrate the shaft while coloring to help prevent damage, dryness and breakage. Ultimately, leaving the hair feeling stronger and healthier with Exotic Shine.


  • Double Argan Oil Treatments for Ultimate Conditioning
  • Strengthens with Micro-Sphere Technology
  • 11 High-Intensive Color Tones
  • Up to 100% Gray Coverage
  • Permanent Haircolor

100% Gray Coverage

Exotic Shine™

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      Additional Shades

      1.0 Intense Black3.0 Soft Black6.2 Burgundy Blaze6.4 Red Copper7.3 Medium Warm Brown7.6 Intensive Red7.64 Bronze Copper9.2 Light Caramel Brown9.23 Light Golden Blonde10.0 Honey Blonde10.01 Ginger Blonde
      How To / Style Tip

      How To

      STEP 1

      Preliminary Skin Test
      • Using a plastic spoon, mix together 1 teaspoon of Permanent Creme Gel Hair Color and 1 teaspoon of Creme of Nature Developer in a plastic bowl.
      • Wash and dry the area in the fold of the arm and apply a small amount of mixture with a cotton-tipped applicator.
      • Leave undisturbed for 48 hours.
      • If skin shows signs of irritation, redness, itching, burning, swelling or any other abnormal reactions, do not proceed with the hair coloring process.
      • Hair color should never be applied to the hair if the scalp shows any evidence of abrasion, eruption or diseased condition.

      STEP 2

      Color Preview Test
      • Snip small hair swatch and dip hair in color mixture.
      • Wait 25 minutes, rinse, shampoo and allow the swatch to dry.
      • This is the color you will get when completing your coloring process.

      STEP 3


      Drape towel over shoulder, put on gloves and begin mixing Permanent Gel Hair Color and Creme Color Developer. Shake mixture until totally blended.

      STEP 4

      Apply Color

      Part hair into 4 sections and apply mixture to ½ inch sections using the tip of the bottle.

      STEP 5

      Set Timer & Wait

      Based on the condition of the hair, leave color mixture on hair as indicated below:

      • Chemically Treated Hair: 25 minutes
      • Natural Hair: 30 minutes
      • Gray or Resistant Hair: 30 minutes

      STEP 6

      Rinse, Shampoo & Condition
      • When time has expired, add warm water to hair and work into lather, then rinse until water runs clear.
      • Shampoo well and rinse.
      • Apply Argan Oil Intensive Conditioning Treatment to hair.
      • Leave on hair for 5-10 minutes and rinse thoroughly.

      STEP 7

      Treat & Style
      • Snap off the plastic top of the Argan Oil Treatment ampoule to open.
      • Pour into hand then apply throughout damp or dry hair.
      • For best results, use entire contents.
      • Style as desired.

      STEP 8

      Retouch Application

      For previously colored hair, after 6 to 8 weeks, repeat steps 1-7, applying hair color to new growth only.

      Hair colorants can cause severe allergic reactions. Read and follow instructions. This product is not intended for use on persons under the age of 16. Temporary “black henna” tattoos may increase your risk of allergy.Do not color your hair if:

      • you have a rash on your face or sensitive, irritated and damaged scalp
      • you have ever experienced any reaction after coloring your hair
      • you have experienced a reaction to a temporary “black henna” tattoo in the past. Wait at least 14 days after relaxing, bleaching or perming before coloring.
      This product contains ingredients which may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made. This product must not be used for dyeing the eyelashes or eyebrows; to do so may cause blindness. A skin allergy test must be completed 48 hours before you use this product, even if you have used coloring products before. Before using, read insert for complete directions. Colorant contains phenylenediamines. Developer contains hydrogen peroxide. Avoid contact with eyes. Rinse eyes immediately if product comes into contact with them. Wear suitable gloves. Rinse hair well after application. Keep out of reach of children. Mixing ratio (1:1). Store unopened kit in a cool, dry place until ready to use (do not refrigerate).

      Coloring Tips

      Before Coloring

      Learn how to prepare to achieve amazing color results.

      • After shampooing your hair, wait at least 24 hours before coloring
      • Follow the instructions carefully
      • Select a shade no more than 2 levels lighter or darker than your current color for best results
      • If you have previously bleached, highlighted or relaxed your hair, wait 2 weeks to apply hair color
      • Always apply to dry hair
      • Before applying, comb your hair to detangle it
      • If color touches the skin, wipe it off immediately
      • Only apply hair color to healthy hair
      • Gather all supplies for application process before beginning

      During Coloring

      Find out how to get the most out of your Exotic Shine coloring process.

      • Make sure hair is fully saturated with color mixture for best results
      • For short hair, use at least 2/3 of the bottle and for shoulder length to long hair, use the entire bottle
      • Carefully massage color mixture throughout the hair with your fingertips
      • To refresh preciously colored ends, apply remaining mixture during last 3 minutes of processing and work into later before rinsing
      • Follow the recommended processing times in the instructions for best results

      After Coloring

      Discover how to maintain long-lasting, vibrant color.

      Key Ingredients

      Key Ingredients

      How it Works

      How It Works

      Micro-Sphere Technology

      Our Strengthening Micro-Sphere Technology uses super strengthening conditioners and vitamins that penetrate the shaft while coloring to help prevent damage, dryness and breakage. Ultimately, leaving the hair feeling stronger and healthier with Exotic Shine.

      Double Argan Oil Treatments

      Intensive Conditioning Treatment Ultra nourishing treatment with Argan Oil deeply conditions, softens and seals in moisture. Argan Oil Treatment Locks in luminous Exotic Shine™ for radiant color while smoothing the hair and leaving it silky and soft.

      4X More Shine

      Fade-resistant, rich, vibrant color tones offer Exotic Shine

      Color Crush

      Color Crush



      You can’t go wrong with this trendy technique used to create a melting effect from dark to light using 2-3 colors.

      Watch Tutorial
      Watch Tutorial
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      Watch Tutorial


      Keep it simple or go bold by combining 2 or more shades to achieve the perfect custom color!

      Watch Tutorial

      Block Coloring

      You’ll love this perfect technique that provides subtle dimension by coloring sections of the hair using shades within 2-3 levels of your natural or base hair color.

      Watch Tutorial
      Watch Tutorial


      Enhance your color by highlighting strands of your hair using a hair color that is lighter than your natural or base color.

      Watch Tutorial

      3D Color Smash

      Try this bold technique that uses 3 dimensional color to spice up your look like never before using one color as your new base and two colors to create dimension using a highlighting technique such as Balayage or traditional highlights.

      Watch Tutorial


      This fun highlighting technique gives beautiful contrast with natural effects by using the end of a comb to apply color to strands or sections of hair from roots to ends.

      Watch Tutorial
      Watch Tutorial

      Single Process

      This one step application process uses one color all over the head to create a new you with a new base color.

      Watch Tutorial


      Fade-Resistant, Vibrant Hair Color with Double Argan Oil Treatments

      Introducing the first hair color with Argan Oil and Strengthening Micro-Sphere Technology. This hair color uses super strengthening conditioners and vitamins that penetrate the shaft while coloring to help prevent damage, dryness and breakage. This exciting hair color strengthens, conditions and adds Exotic Shine for rich, long-lasting color, ultimately leaving the hair feeling stronger and healthier. Choose from 11 rich, vibrant color tones!
      • Double Argan Oil treatments for ultimate conditioning
      • Strengthens with Micro-Sphere Technology
      • Fade-resistant permanent gel hair color
      • Up to 100% gray coverage
      • 11 high-intensity color tones

      Shine Different!

      Infused with Certified Natural Argan Oil from Morocco, the Creme of Nature® Argan Oil from Morocco collection maintains beautiful, healthy hair with Exotic Shine using a full range of hair care, hair styling and hair color products that nourish and rejuvenate all hair types while delivering long-lasting shine, protection, hold, versatility and color. Made for all hair types.